Using Technology to do Business

4IT brings technology to complex business projects and handles solutions which require an element of integration, migration, creation of innovative solutions and management of risk

The Internet ~ from Search 2 Cash

Many business owners believe that the simple act of building a website will increase sales, and are disappointed when their website fails to draw new customers. A website is a marketing tool, and to create real Return on Investment (ROI), it should be optimised correctly.

4IT helps you address the key aspects of attracting, conversion and retention in e-commerce, helping you to bring your business the attention it deserves.

• Search Engine Strategies
• Search Engine Optimisation (SEO) - is about driving targeted traffic to your website
• Search Engine submission, including Sitemaps and Google Base
• PPC advertising
• Conversion is about converting your website visitors to paying customers
• Custom Content Management, in particular large Product Catalogues
• Rules based and Algorithmic Content Delivery
• XHTML and CSS standards
• Custom Cart Solutions
• Payment Processing Integration
• Back Office & Fulfilment Systems
• Web Site Analytics
• B2B and Supply Chain Integration
• Competitor web site analysis including price comparisons

Managed Outsourcing

Creating and maintaining large on-line product catalogues for e-commerce is a labour intensive and time consuming activity. We provide a cost effective solution through managed outsourcing to our associate company in China.

• Take advantage of the lower costs available in China.
• Your project is managed by bi-lingual UK based.
• We have dedicated bi-lingual staff in China.
• Particularly suited to large on-going tasks such as on-line product catalogues

Web Application Design

We have a wealth of experience in the design and implementation of large and complex web applications, in particular:

• Multi-tier and distributed using web services
• Multi-language resourcing
• Role base Security and features including role based business models
• Site skinning based on user profiles
• Bespoke content management systems
• Bespoke solutions for scraping data from supplier and competitor websites to capture and monitor pricing and availability data.
• We have developed a number of Vertical Market applications

Database Design

We are experts in application development using Microsoft SQL Server, having built systems using every version since 4.2

Core Technologies

We are expert in the core underlying technologies that we use to deliver our services: xhtml, css asp.net, AJAX, javascript, web services, SQLServer and Visual Studio

What don't we do?

To save everyone's time, it's worth saying that we are NOT web designers, graphics designers or database administrators. There are plenty out there who can help you with that!